The 24-hour Designathon at Pennsylvania College of Art & Design is another example of how the Lancaster, Pa.-based College provides valuable community services to area non-profits and to the community-at-large.
Graphic design students at PCA&D – alongside dedicated faculty members -- led the second annual "Designathon," 24 non-stop hours of creativity that benefits local non-profits. The Designathon began at 6 p.m. on Friday, February 26 and wraped up at 6 p.m. on February 27 with a presentation of the creative work to clients.
The Designathon at PCA&D is an AIGA student member event. The students and faculty members who generously donated their time and creativity to the cause are shown in the photo, above.
More photographs of this year's Designathon are posted in PCA&D's Facebook photo albums.
Participating non-profits included the Milagro House, Big Brothers/Big Sisters (Lancaster, Pa.), the Fulton Theatre, the Milagro House, Paradise Township Lions Club, the Heritage Center of Lancaster County, the Institute for Children & Families, and Rumschpringe Short Film Festival.
This is what some of these clients had to say about the work created by PCA&D students during the Designathon:
"I can't thank you enough, Charlie [Beyl, faculty advisor], for leading/guiding the team and for taking the time out of your weekend to help Milagro House...I'm thrilled with the work the team produced and will certainly be launching one of their designs as our new logo..." -- Polly Lauer, executive director of the Milagro House
"It was just a great experience and the work was top notch! I am presenting the work at our board meeting tonight and am anxious to get their feedback. I'm sure it will be as enthusiastic as mine was." -- Denise Brossman, executive director of the Institute for Children & Families
This year, the Lancast.com produced a podcast from PCA&D as the Designathon began. TheLancast interviewed the officers of the AIGA student chapter at PCA&D, faculty advisors who will work with the students throughout the Designathon, and three of the non-profit organizations that benefited from the event.
In the photo below, a group works on their project for the Rumschpringe Short Film Festival. Pictured (left to right) are Adam Delmarcelle, Josh Spence, faculty member Tom Bejgrowicz, and Vanessa Leddy. Tom's blog detailed the process during the Designathon. See his group's design project here.
Maria Cummings-Miller (pictured below, standing left) guides her student group, whose project was to create a Web site design for the Paradise Township Lions Club.
Why is the Designathon important?
Designathon provides an opportunity for non-profit organizations to receive professional-quality design services at no charge.
Students at PCA&D who participate in the Designathon gain real-world experience in creating projects for clients, and learn parameters imposed by tight budgets and deadlines. The students also learn that non-profits have very real marketing needs in order to be successful, and strong graphic design is a vital component in any successful communications and marketing plan.
During the 24-hour Designathon in 2009 and 2010, graphic design students and their faculty advisors created brochures, Web sites, annual reports, DVD covers, playbills, and logos.
Sample projects from the 2010 Designathon
Annual report for Big Brothers/Big Sisters of Lancaster County.
Web site design for the Institute for Children & Families
Rumschpringe 2009 Short Film Festival DVD cover and a collage of work during the project
Logo design for the Fulton Theatre Education & Outreach