July 26, 2018 @ 9:00 am - 12:00 pm | $60
Workshop: Developing a Social Media Branding Guide
WS 105, Thursday, July 26th 9am-12 pm
It’s important to establish a consistent voice and tone across all of your communication channels. In this interactive class, you’ll learn how to develop, distribute, and manage an internal style guide to ensure you’re messaging is on brand at all times, from an email subject line to an annual report. Aside from brand, an in-house style guide also standardizes editorial process, bringing efficiency to your efforts. This course is especially helpful for organizations with multiple people — such as staff members, freelancers, and volunteers — responsible for writing and editing web, print, social, and other content.