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SUMMARY:From Making to Markets: Branding and Marketing 101
DESCRIPTION:\nEveryday we create and explore, the art world is vast and every creation artists make has an opportunity to change someone else’s life even through the smallest thing. Join us in talking about how to take your work and transition it into products that people can use in their every day life. Learn how to use your work to then explore your industry and build your portfolio to then open the door to more opportunities. Illustrator and designer, Dobe Steigelman, will talk about how they turn their artworks into products and how the marketing and sale of these products has become a stream of passive income and a pipeline to other professional opportunities. The workshop will end with an activity of designing your own sticker sheets on simple sticker paper with colored pencils.\n \nThis workshop is being facilitated by Dobe Steigelman, CCE faculty and freelance illustrator. Dobe graduated from Pennsylvania College of Art and Design and has worked on 4 children’s books as well as a range of projects from private commissions to business marketing. They aim for their art to capture the essence of the subject material while also igniting a sense of whimsy. Her work can be found at https://www.dobeillustrations.net/ ( https://www.dobeillustrations.net/ ). \n\n\n\nLOCATION: Pennsylvania College of Art & Design, 204 N Prince Street, Lancaster, PA 17603\n\n\nREGISTER HERE: https://forms.gle/c3Y6ZJgj6YJ5r2iw6 ( https://forms.gle/c3Y6ZJgj6YJ5r2iw6 )\nMaking to Markets is a free, hands-on workshop series for students in grades 7–11 who are curious about turning their creative ideas into real-world products. Designed to spotlight the power of small, independent manufacturing, this program introduces students to what it truly means to be a small-scale “maker.” Participants will explore how independent creators bring their ideas to life without mass production, why thoughtful design and problem-solving matter, and how products are made in small batches. \nThrough interactive workshops led by creative professionals and emerging artists/designers, students will gain practical experience with marketing, branding, and packaging. Students will leave each workshop with the essential skills for standing out in a competitive marketplace. They will learn how to present their work, connect with customers, and tell the story behind what they make. Each attendee will also have the opportunity to apply to become a vendor at the PCA&D’s Spring Student Art Market in April, offering a real-world chance to showcase and sell their work. Making to Markets empowers young creators to see themselves not just as artists or designers, but as confident, independent makers ready to bring their ideas to the market! Spaces are limited, register today!\n \n
URL:https://pcad.edu/events/making-markets-01-700-439/
ORGANIZER;CN=Center for Creative Exploration:MAILTO:ce@pcad.edu
CATEGORIES:Center for Creative Exploration
LOCATION:204 N Prince St, Lancaster, PA
ATTACH;FMTTYPE=image/jpeg:https://pcad.edu/wp-content/uploads/2026/01/4.jpg
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