Tips for Social Media Marketing

  • In an age dominated by mobile devices and online search, a strong online presence is imperative. It is your first line of contact with most of your customers. Be engaging, available, and whenever possible, don’t take yourself too seriously.
  • Good storytelling is key to successful digital marketing campaigns. Stories about people engage us, educate us, and draw us in. Talk about the human side of your events and opportunities. Photos always help narrate the story.
  • Word of mouth is the best form of marketing and communication. Social media is about resonating with your customers and other influencers in your community, and giving them the tools to talk about you. And remember, it’s critical that you return the favor.
  • Social media doesn’t exist in a vacuum. It is part of your overall communications strategy that includes offline, online, traditional, and new media.
  • Social media is more about customer experience than it is about marketing. To think of it merely as a marketing channel is limiting and counterproductive.
  • Social media takes time. While it may not bring overnight results, over time its successes will be stronger, longer lasting, and more meaningful to your business or organization.
  • Social media is an important part of your media mix. It’s not something you should just hand over to interns or inexperienced staff.
  • Don’t approach social media with a traditional media mindset. The social media mindset requires us to understand how and why people use social media in the first place.


Tips for Print Design

  • A great work of design delivers not only visually appealing aesthetics but also a message that is both easy to understand and effective in its presentation.
  • Typography separates design from other art forms. Designers must explore the many typefaces available today in order to select one that best matches the project’s requirements.
  • Understanding the fundamental language of form – order, variety, contrast, symmetry, tension, balance, scale, texture, space, shape, light, shade, and color – will help you achieve greater results is design.
  • Images for printed materials demand higher resolution, or dpi (dots per inch), than those used in digital design. Printers prefer 300 dpi while the screen requires only 72.
  • Educate yourself on the printing process by getting to know your printer. Visit the plant, ask questions, inquire about paper options, costs, binding, and file preparation. The more you know, the better the resulting work will be.
  • Design composition is as much about the empty spaces as it is about typography, images, and graphics. More often then not, the invisible is as important as the visible.
  • It is our minds, not the computer, that create the most inspiring concepts and ideas. Knowing how to properly use design software, however, allows designers to bring their very best ideas to life in exciting ways.


Tips for Web Design

  • Use headlines and subheads.  The hierarchy of your text helps readers to focus while contributing to search engine optimization. Use no more than three font families that pair well together, links should be distinctively different from regular text.
  • Pay attention to values and color within your website. Color in images should coordinate or compliment each other. Sample color values from prominent images and use a limited palate for text, link, border, and background colors.
  • Keep it simple. Limit navigation lists to seven links or under and keep them consistent throughout pages. Keep the length of text columns short, trying to have no more than 12 words per line. Readers can lose their place from the end of a line to the start of the next.
  • Design for web as carefully as you would for print. Consider fundamental design principles such as: balance, proximity, alignment, repetition, contrast and space.
  • White space in your design gives room to breathe. You do not need to fill every blank area of the screen. Be particularly careful to add enough space around blocks of text.