The 24-hour Designathon is an annual event held by the college’s American Institute of Graphic Arts Student Chapter (AIGA) that provides professional-quality design services at no charge to area non-profits and to the community-at-large. Students at PCA&D who participate in the Designathon gain real-world experience in creating projects for clients under a tight, 24-hour deadline. They learn that non-profits have very real marketing needs in order to be successful, and strong graphic design on well-organized collateral pieces are vital components in successful communications and marketing plans. More importantly, students experience the value of giving back to the community.
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