Greg Herring, a 21-year sports marketing veteran, currently serves as the Director of Marketing, Communication, and Community Engagement for the Nashville Superspeedway where he is responsible for leading and developing strategic marketing, branding, and communication initiatives for our revitalized and resurgent NASCAR track and live event venue. Previously, Herring served as the General Manager for Van Wagner Collegiate Services at Miami University (OH) where he was tasked with the launch and daily oversight of the multimedia rights agreement (campus marketing partnerships/sponsorship and media sales).
Before returning to his alma mater, Herring was the Vice President of Marketing for the Memphis Express in the only season of the Alliance of American Football. During the inaugural season, Herring orchestrated the brand launch in the local market and was responsible for the day-to-day marketing, advertising, digital media, and public relations strategies.
Before transitioning to professional football, Herring spent nearly 18 years in the collegiate sector, most recently serving five years at East Carolina University where he left as the Associate Athletics Director for Marketing and Engagement. Other collegiate athletics stops included positions at Northern Illinois University, Radford University, The University of Southern Mississippi, University of Missouri, and the University of Florida. Regardless of location, Herring was responsible for all marketing, promotions, and advertising for the athletic teams and events, strategic outbound ticket sales, fan engagement initiatives, digital/social media, and game day experience and atmosphere.
Additionally, Herring served two years at York College of Pennsylvania as a sports management visiting instructor, creating and instructing a curriculum on ticket operations, sales, and negotiations, and he served as the President of the National Association of Collegiate Marketing Administrators (NACMA). This Eaton, Ohio native holds a bachelor’s degree from Miami University (OH) and a master’s from The University of Southern Mississippi.