Digital Marketing Fundamentals

SM 100 : 

1 Credit – online

  • Dates: September 13 – Novemeber 15
  • Times: 6 – 8 PM
  • Meetings: 10
  • Days: Tuesdays
  • Instructor: Justin Quinn


15 in stock


Digital marketing is where social media, search engine optimization, website content, email, and more come together to form the matrix of a business’ online operations. In this course, we’ll examine the underlying fundamentals of each branch of digital marketing and explain how they can be incorporated into everyday business operations. We’ll briefly review the history of digital marketing and identify what marketing professionals should be focusing on in the short and long terms.

Class lectures will be approximately 60 to 90 minutes; outside course work will require approximately 60 minutes to two hours per week (although more or less may be required week-to-week based on in-class discussions).

This class must meet minimum enrollment by September 6 in order to run. Register today! 

Supply List

  • A email address – PCA&D uses Google Classroom for online classes. Gmail accounts are free to create.
  • Computer/tablet/internet-enabled device with mic/camera
  • Internet access
  • Notebook and Pen/Pencil
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