Certificate Program
Esports Management
The Esports Certificate offers preparation for an exciting growth industry with space for creative thinkers and makers.
Pursuing a Certificate in Esports Management offers many benefits to students, many of which will occur as they seek employment after graduation. Completing an undergraduate degree is challenging but pursuing additional content areas and concentrations communicates to employers that PCA&D graduates have a strong work ethic, possess interdisciplinary flexibility, and have the potential to be an adaptive and versatile professional.
Required Courses
18 Credits | Available Online
BUS 101 Introduction to Business I
This course is the first in a two-part series that introduces students to the dynamic business environment. Topics covered include risk, globalization, economics, ethics and socially responsible behavior, forming a business, management, and leadership, and human resources. Students will begin to create a professional portfolio in this course that will be expanded on throughout the program.
Credits : 3
BUS 102 Introduction to Business II
This course is the second in a two-part series that introduces students to the dynamic business environment. Topics covered include marketing and promotions, basic accounting and financial terms and functions, the legal environment, and technology in business.
Credits : 3
BUS 200 Accounting and Finance for Non-Majors
In this course, students will learn the basics of what accounting and financial information are, how it is developed and used, and what it means. This course provides the student with an understanding of what financial statements mean as opposed to covering the details of how to prepare financial statements. Topics covered include financial statements, the bookkeeping process, accounting presentation for current assets, PP&E (plant, property, and equipment), liabilities, and stockholders’ equity, corporate governance, financial statement analysis, CVP relationships, and planning and decision making.
Credits : 3
ESP 101 Introduction to Esports
Intro to Esports Management starts with an introduction to the history of competitive gaming and continues with an exploration of its emerging ecosystem. Students will learn the complexities involved in understanding the dynamics of the Esports industry and all of its stakeholders from gamers to billion-dollar media companies. Students will develop an understanding of the structure of Esports leagues, teams, players, gaming publishers, tournament operators, media, and other affiliate organizations. The focus will be placed on the formation, structure, maintenance, and coaching of Esports organizations. Students will also learn baseline skills in Esports streaming, broadcasting, marketing, and public relations.
Credits : 3
ESP 200 Esports Events & Gaming Technology
Esports Events & Gaming Technology examines the development, planning, and implementation of Esports events. This course investigates the global infrastructure, remote networking, and technology needed to support the Esports industry, as well as the coordination and communication needed to put on an event that rivals major sporting events. It offers students an opportunity to learn more about the audio and video demands associated with the Esports industry. In addition, students will develop knowledge related to the broadcast and Wi-Fi requirements needed in the esport industry.
Credits : 3
ESP 300 Sports Analytics
This course is designed to give students an understanding of the rapidly developing sports analytics landscape. The course will cover theories and concepts currently used in sports analytics. Some topics included are data collection and management strategies, player performance, player/team management, and data analysis.
Credits : 3
Goals and Outcomes
- Students will understand how the major functions of business (accounting, management, marketing, finance, etc.) work together to achieve the organization’s goals.
- Students will create a professional portfolio to showcase their unique skills and abilities.
- Students will understand, analyze, and communicate the financial results of an organization.
- Students will understand the importance of marketing in ensuring the organization meets the needs of the customer.
- Students will combine their business and artistic practice and understanding of entrepreneurial risk to create a business plan.
- Analytics – Identifying metrics, understanding financials (cash flow, NPV, pivot tables), Business Model Canvas, data visualization.
- Change management – conflict management, managing change in organizations, telling the story through data.
Who Should Enroll
The program is designed for a wide range of individuals. College experience is not a prerequisite for this program, but a fondness for working with data and visual design is essential. High school and college graduates, veterans, professionals, and entrepreneurs will be among the students who bring their diverse perspectives to the program.
Cost
$1,157 per credit hour
A total of 18 credit hours are required. Credits will be billed per course.
How to Register
Enrolling in one of PCA&D’s Certificate Programs is simple. Confirm your intent to pursue one of our certificates by filling out an application.
If you have any questions regarding mapping out a plan, upcoming class schedules, or completing your certificate, please contact an Admissions Counselor at 717.396.7833 ext 1001 or email admission@pcad.edu.