Working at PCA&D

Enrollment Counselor / Territory Manager

Pennsylvania College of Art & Design (PCA&D) Effective Date:

April 23, 2026

Status:

Full-time, Exempt

Department:

Admissions / Enrollment

Reports to:

Vice President of Enrollment

Work Location:

PCA&D Welcome Center, Lancaster, PA with travel as needed.

Position Summary

The Enrollment Counselor / Territory Manager is responsible for recruiting, enrolling, and yielding a diverse and talented class of students to Pennsylvania College of Art & Design.

This role blends relationship-driven recruitment with data-informed strategy—managing a defined geographic territory while contributing to national pipeline development across PCA&D’s undergraduate programs, including Animation & Game Art, Creative Writing, Design Thinking, Fine Art, Graphic Design, Illustration, Live Experience Design & Production (LiveX), and Photography & Video.

Success in this role will be defined by the ability to:

• Build and sustain inquiry and applicant pipelines within assigned territories
• Translate student interest into applications, admits, and deposits
• Deliver high-impact, personalized recruitment experiences (in-person and virtual)
• Utilize CRM data to inform strategy and improve conversion outcomes

As a core member of the Enrollment team, the counselor collaborates closely with Marketing, Financial Aid, Academic Departments, and external partners to support institutional enrollment goals.

About Pennsylvania College of Art & Design

At Pennsylvania College of Art & Design, we believe that creatives design the future. Located in the heart of Lancaster, PCA&D offers a dynamic, studio-based education within a vibrant creative community.

As a member of Association of Independent Colleges of Art & Design, PCA&D combines rigorous studio practice with industry-relevant learning, preparing students to thrive as artists, designers, and creative professionals.

Key Responsibilities

1. Territory Management & Student Recruitment

1. • Manage a defined geographic territory (regional and/or national)
   • Develop and execute an annual recruitment plan (travel, school visits, events, communications)
   • Build relationships with:
     
     • High school counselors and educators
     • Community-based organizations
     • Transfer institutions and community colleges
   • Identify and grow “right-fit” student pipelines aligned with PCA&D programs

1. Travel, Events & Representation

1. • Represent PCA&D at:
     
     • High school visits and college fairs
     • National portfolio days and recruitment events
     • On-campus programs (Open Houses, Accepted Student Days, portfolio reviews)
   • Plan and execute territory-based and virtual recruitment events
   • Deliver engaging presentations that reflect PCA&D’s brand and programs

1. Student Engagement & Yield Strategy

1. • Guide prospective students and families through the admissions process from inquiry to deposit
   • Conduct admissions interviews and portfolio reviews (as applicable)
   • Execute targeted yield strategies, including:
     
     • Personalized outreach (email, phone, SMS)
     • Event follow-up and conversion campaigns
     • Collaboration with Financial Aid on affordability conversations
   • Support admitted student engagement and reduce summer melt

1. CRM, Data & Reporting

Utilize Slate to:

• Manage territory activity and communication plans
• Track student engagement and funnel progression
• Maintain accurate and timely data entry
• Monitor performance metrics including:

• Inquiry generation
• Application completion
• Admit-to-deposit conversion
• Contribute to reporting on territory performance and ROI

1. Marketing & Communications Collaboration

1. • Partner with Marketing to:
     
     • Execute territory-specific campaigns
     • Provide feedback on messaging and student insights
     • Support content development (student stories, program highlights, social media)
   • Ensure consistent, on-brand communication aligned with PCA&D voice and strategy

1. Cross-Functional Collaboration

1. • Work closely with:
     
     • Academic departments and faculty
     • Financial Aid team
     • Student Life and Residence Life
   • Support program-specific recruitment efforts, including:
     
     • Portfolio-required majors
     • Interview-based programs such as Live Experience Design & Production

1. Access, Equity & Compliance

1. • Promote access and opportunity for:
     
     • First-generation students
     • BIPOC students
     • Pell-eligible populations
   • Ensure compliance with institutional policies and regulations (FERPA, etc.)

Minimum Qualifications

1. • Bachelor’s degree
   • 1–3 years of experience in admissions, recruitment, sales, or outreach
   • Strong communication, presentation, and relationship-building skills
   • Ability to manage travel and work evenings/weekends as needed
   • Valid driver’s license

Preferred Qualifications

1. • Experience in art and design education or creative industries
   • Familiarity with CRM systems, preferably Slate
   • Territory management or regional recruitment experience
   • Experience working with portfolio-based admissions processes
   • Strong organizational and data analysis skills

Key Performance Indicators (First 12 Months)

1. • Inquiry growth within assigned territory
   • Application completion rates
   • Admit-to-deposit conversion performance
   • Event participation and follow-up engagement
   • Territory expansion and school relationship development

Engagement:

1. • Launch ≥8 national virtual events
   • Establish ≥4 partner pipelines or micro-portals

Working Conditions

1. • Hybrid office and travel-based role
   • Frequent travel to schools, events, and recruitment programs
   • Occasional lifting of event materials

Ability to lift and transport event materials

Exposure to loud production environments; adherence to safety protocols required Salary & Benefits

Salary & Benefits

Competitive salary commensurate with experience, plus a comprehensive benefits package.

Application Process

Please submit:

1. • Résumé
   • Cover letter outlining recruitment experience and interest in PCA&D

Equal Opportunity Employer

Pennsylvania College of Art & Design is an equal opportunity employer committed to building an inclusive community that reflects a diversity of identities, perspectives, and experiences. All qualified applicants will receive consideration without regard to protected status.

Enrollment Counselor/LiveX Recruitment Coordinator

Pennsylvania College of Art & Design (PCA&D)

Effective Date:

April 23, 2026

Status:

Full-time, Exempt

Department:

Admissions / Live Experience Design & Production (LiveX)

Reports to:

VP of Enrollment (PCA&D). While focused on the Live Experience Design & Production (LiveX) program, this role operates as a core member of the PCA&D Enrollment team and works in close coordination with the Academy of Live Technology (ALT) US to align recruitment strategy, messaging, and experiences.

Work Location:

Rock Lititz (Lititz, PA) with regular presence at PCA&D (Lancaster, PA) and travel as needed

Position Summary:

The LiveX Recruitment Coordinator is responsible for driving enrollment growth for Pennsylvania College of Art & Design’s Live Experience Design & Production programs (Certificate, AFA, and BFA).

This role blends live events industry expertise with modern enrollment strategy—translating

real-world production experience into compelling recruitment campaigns, hands-on experiences, and national pipeline development.

Success in this role will be defined by the ability to:

• Expand LiveX visibility beyond Southcentral Pennsylvania
• Build sustainable, out-of-region recruitment pipelines
• Convert interest into applications, admits, and deposits through high-impact, industry-connected experiences

This position is embedded within PCA&D’s Enrollment team while working in close collaboration with the Academy of Live Technology (ALT) US to ensure recruitment strategies reflect both academic and industry priorities.

About the Academy of Live Technology at Rock Lititz

Live Experience Design & Production (LiveX) is delivered in partnership with the Academy of Live Technology (ALT) at Rock Lititz—one of the most distinctive training environments in the live events industry.

Students learn in the same ecosystem where major tours and productions rehearse, gaining exposure to:

• Industry-grade rehearsal studios and production environments
• Vendor partners and production companies
• Real-world workflows across sound, lighting, staging, and visuals

The Recruitment Coordinator plays a key role in translating this environment into authentic, high-impact recruitment experiences.

Key Responsibilities

1. Strategy & Pipeline Development
   
   1. Build and execute an annual LiveX recruitment plan (markets, travel, KPIs)
   2. Identify and grow “right-fit” pipelines:
      
      1. Performing Arts High Schools
      2. CTE programs (theatre tech, AV, stagecraft)
      3. Community colleges and transfer pathways
      4. Music, esports, and production-adjacent programs
   3. Develop influencer networks (educators, counselors, program directors)
2. Partnerships & Industry Engagement
   
   1. Establish and maintain partnerships with:
      
      1. Production companies, venues, festivals, and vendors
   2. Create recruitment-facing experiences:
      
      1. Demo days, shadow opportunities, mentor sessions
   3. Support articulation/MOU pipelines into LiveX
   4. Build national virtual pipelines (info sessions, counselor briefings, digital engagement)
3. Events, Travel & Representation
   
   1. Represent LiveX at:
      
      1. Industry conferences (USITT, NAMM, AES)
      2. High schools, CTE fairs, and counselor events
   2. In collaboration with ALT US team, plan and host:
      
      1. Rock Lititz Experience Days
      2. Admit and yield-focused events
      3. Virtual tech talks and live-streamed demonstrations
4. Yield & Conversion Strategy
   
   1. Design and execute LiveX-specific yield journeys:
      
      1. Faculty and industry engagement
      2. Peer and ambassador outreach
      3. Scholarship and financial aid reinforcement

b.Reducemeltthroughpre-enrollment engagement:

1. Tech readiness onboarding
2. Program immersion and community-building touchpoints

1. CRM, Data & Reporting
   
   1. Utilize Slate Student Recruitment CRM to:
      
      1. Track inquiries, events, and conversion metrics
      2. Maintain strong data hygiene and prospect/inquiry attribution
   2. Collaborate on report development tied to:
      
      1. Territory performance
      2. Event ROI
      3. Funnel progression
2. Marketing & Content Collaboration
   
   1. Partner with Marketing to develop:
      
      1. Short-form video and social content
      2. Program storytelling (gear, tech, student experiences, outcomes)
      3. Ensure messaging aligns with PCA&D brand, ALT standards, and industry expectations
3. Student Experience & Transition
   
   1. Create a seamless handoff from recruitment to enrollment:
      
      1. Faculty introductions and mentorship connections
      2. Pre-term engagement and onboarding
   2. Gather and provide leadership with feedback to continuously improve recruitment strategies
4. Compliance & Access
   
   1. Uphold institutional policies and best practices (FERPA, etc.)
   2. Expand access for:
      
      1. First-generation students
      2. BIPOC students
      3. Pell-eligible populations
      4. Non-traditional and career-changing learners

Minimum Qualifications

• Bachelor’s degree in a related field or equivalent industry experience
• 1–3 years in admissions, recruitment, outreach, or partnership development
• Strong communication, presentation, and relationship-building skills
• Willingness to learn CRM systems, Slate, PowerFaids, PowerCampus
• Valid driver’s license and ability to travel; flexibility for evenings/weekends

Preferred Qualifications (Minimum qualifications plus)

• 2+ years in live events or entertainment production (touring, venue operations, AV, lighting, staging, etc.)
• 1–3 years in admissions, recruitment, outreach, or partnership development
• Experience with Slate (Events, Deliver, Queries/Exports, Forms/Portals)

Territorydevelopmentandnationalrecruitmentexperience

• Familiarity with the Rock Lititz ecosystem and Academy of Live Technology
• Content creation skills (video, social media, storytelling)

Key Performance Indicators (First 12 Months)

• Inquiry Growth: ≥15% from out-of-region markets
• Application Growth: +30% year-over-year in completed LiveX applications
• Geographic Expansion: ≥30% of applicants from outside Southcentral PA

Engagement:

• Launch ≥8 national virtual events
• Establish ≥4 partner pipelines or micro-portals

Working Conditions

Hybrid office and event environment across Academy of Live Technology at Rock Lititz and PCA&D, with regular travel to schools, venues, and conferences.

Ability to lift and transport event materials

Exposure to loud production environments; adherence to safety protocols required

Salary & Benefits

Commensurate with experienc plus a comprehensive benefits package

Application Process

Please submit:

• Résumé
• Brief cover letter highlighting industry experience and recruitment impact

Optional:

Portfolio or production credits

Equal Opportunity Employer

Pennsylvania College of Art & Design is an equal opportunity employer committed to building an inclusive community that reflects a diversity of identities, perspectives, and experiences. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.oll

Live Experience Design and Production – Various Disciplines.

The Academy of Live Technology at Rock Lititz in partnership with Pennsylvania College of Art & Design is seeking a pool of qualified applicants for future adjunct teaching positions in our Live Experience Design and Production program.

Positions will be filled on an as-needed basis. The ideal candidates will demonstrate expertise in developing and teaching college-level courses, conducting course and program-level assessment of student learning, and facilitating student access to career pathways through their industry networks and connections. The candidate will have experience and expertise in one or more of the following live event industry disciplines:

• Live Sound
• Lighting Design and Production
• Visual Design and Production
• Staging and Rigging
• Production and/or Tour Management
• Stage Management

General Responsibilities:

The adjunct faculty member shall be responsible for the following: teaching assigned classes under the supervision of the Department Chair; helping students fulfill their maximum potential in mastering course content; assessing student learning outcomes; maintaining a thorough and up-to-date knowledge in his/her regular teaching field; continuing professional development; utilizing current technology in the performance of job duties; maintaining standards of professional conduct and ethics appropriate to the professional position; fulfilling other duties and responsibilities of an adjunct faculty member as outlined in the college faculty handbook.

Please note that this position requires in-person delivery, (or in some cases, hybrid with a bias towards in-person). Applicants should be located within reasonable commuting distance from Lititz, PA.

Required Qualifications

Successful candidates will possess the following credentials and experience:

• Have earned at minimum a Bachelor’s degree in technical production or related field.
• Demonstrated professional experience in one or more of the following industry sectors:
  
  • Concert touring and/or one-off events
  • Corporate events
  • Venue operations/management
  • Systems installation/integration
  • Theatre
• Possess comprehensive knowledge within their respective field.
• Demonstrated ability to communicate effectively and contribute to a positive work environment
• Ability to expand the professional network of the Live Experience Design & Production program and foster relationships with industry professionals relevant to the needs and interests of our students

Application Materials

• Cover Letter
• Resume
• Examples of projects undertaken

Please submit inquiries and/or application materials to fgall@pcad.edu with “Live Experience Design & Production Adjunct Position” written in the subject line.

Illustration Adjunct Instructor(s) 

The Pennsylvania College of Art & Design is seeking a pool of qualified applicants for possible future adjunct credit teaching positions in our Illustration Department. Positions will be filled on an as-needed basis. Courses offered utilize both digital and traditional mediums, and include levels from foundation to seniors. Applicants should be familiar with multiple markets of contemporary illustration such as publishing, editorial, visual development, animation, comics, surface design, and entrepreneurial illustration. 

General Responsibilities: 

The adjunct faculty member shall be responsible for the following: teaching assigned classes under the supervision of the Department Chair; helping students fulfill their maximum potential in mastering course content; assessing student learning outcomes; maintaining a thorough and up-to-date knowledge in his/her regular teaching field; continuing professional development; utilizing current technology in the performance of job duties; maintaining standards of professional conduct and ethics appropriate to the professional position; fulfilling other duties and responsibilities of an adjunct faculty member as outlined in the college faculty handbook. 

Qualifications 

• Have earned a BFA in Illustration or related field 
• Demonstrated professional experience in contemporary professional illustration such as publishing, surface design, comics, animation, visual development, editorial, or entrepreneurial illustration 
• Demonstrated proficiency in traditional and digital drawing and painting skills
• Possesses a comprehensive knowledge of the Adobe Creative Suite
• Demonstrated ability to communicate effectively and contribute to a positive work environment 
• Ability to expand the professional network of the Illustration program and foster relationships with industry professionals relevant to the needs and interests of our students 

Application Materials 

• Cover Letter 
• Resume 
• Client List 
• 10 Samples of current professional and personal work 

Please submit application materials to ryoung@pcad.edu with “Illustration Adjunct Position” written in the subject line.

Liberal Arts Adjunct Instructor(s)

The Pennsylvania College of Art & Design is seeking a pool of qualified applicants for online and on-campus adjunct teaching positions in our Liberal Arts Department. Identifying qualified applicants who can teach online Foundations of Verbal Communication (FVC) courses, which focus on both oral and written communication, are a focus area for the Spring 2025 semester. Experience teaching college level composition in analytical, reflective, persuasive, and informative reading, writing, and speaking is preferred for FVC courses. Opportunities to teach in person or online in other Liberal Arts disciplines, such as creative writing, literature, sociology, psychology, math, science, art history, music history, philosophy, and other general humanities are also available on an as-needed basis. 

General Responsibilities: 

The adjunct faculty member shall be responsible for the following: teaching assigned classes under the supervision of the Department Chair; helping students fulfill their maximum potential in mastering course content; assessing student learning outcomes; maintaining a thorough and up-to-date knowledge in his/her regular teaching field; continuing professional development; utilizing current technology in the performance of job duties; maintaining standards of professional conduct and ethics appropriate to the professional position; fulfilling other duties and responsibilities of an adjunct faculty member as outlined in the college faculty handbook. 

Qualifications: 

• Master’s degree from an accredited institution with professional experience preferred (Bachelor’s degree with ten years of professional experience considered)
• College-level teaching experience highly preferred
• Experience measuring student performance and teaching to curricular standards on online platforms preferred
• Online education training or certifications preferred
• Effective oral and written communication skills
• Interpersonal and classroom management skills
• Proficiency in the Google G Suite and familiarity with course management systems
• Publication and presentation experience is welcome
• Commitment to the highest level of academic standards and integrity
• Must consent to a criminal background check and child abuse history clearance as a part of the hiring/onboarding process.

Please submit a cover letter and resume to mfogel@pcad.edu and cdowns@pcad.edu with “Liberal Arts Adjunct Position” written in the subject line.

STUDIO

The Pennsylvania College of Art & Design is seeking a pool of qualified applicants for possible future adjunct credit teaching positions. Positions will be filled on an as-needed basis. The college has BFA programs in Animation & Game Art, Fine Art, Graphic Design, Illustration, Live Experience Design & Production, and Photography & Video. Additionally, we are seeking resumes for our studio Foundation program.

General Responsibilities:

The adjunct faculty member shall be responsible for the following: teaching assigned classes under the supervision of the Department Chair; helping students fulfill their maximum potential in mastering course content; assessing student learning outcomes; maintaining a thorough and up-to-date knowledge in his/her regular teaching field; continuing professional development; utilizing current technology in the performance of job duties; maintaining standards of professional conduct and ethics appropriate to the professional position; assisting with articulation and curriculum development and review; fulfilling other duties and responsibilities of an adjunct faculty member as outlined in the college faculty handbook.

Qualifications:

• Bachelors degree (Masters degree preferred) from an accredited institution or equivalent professional experience
• College-level teaching experience highly preferred
• Experience designing curriculum and measuring student performance preferred
• Commitment to the highest level of academic standards and integrity
• Effective oral and written communication skills
• Outstanding interpersonal and communication skills
• Active affiliation and participation in relevant professional organizations.
• Active online presence with current examples of professional and personal work

Please submit a cover letter, resume, and list of 3 references to jobs@pcad.edu with the position title written in the subject line.

LIBERAL ARTS

The Liberal Arts Department at Pennsylvania College of Art & Design invites applications for adjunct and full-time faculty with specialized knowledge in the general humanities, art history, verbal and visual communications, social sciences, math, and sciences fields. Candidates must have a Masters degree in a field related to the subject being taught. At least two years of teaching experience at the higher education level preferred.

Please submit a cover letter, resume, and list of 3 references to jobs@pcad.edu with the position title written in the subject line.

The Center for Exploration at PCA&D is always looking to expand our educational offerings and introduce new ideas and skills to our students and community. 

We invite artists and creatives to submit resumes and propose classes and/or workshops in areas such as drawing, painting, creative writing, printmaking, video, professional writing, photography, animation, social media and digital marketing, graphic design, web design, and more. We are interested in instructors with extensive professional experience and advanced degrees as well as creatives who have taken non-traditional paths in their practice. 

Interested in joining us? Please complete this form.