Tom Newmaster

: Tom Newmaster

Over the past 25+ years Tom has proven himself where it counts – in the trenches. Tom has managed multiple titles, including head of new business development, account service representative, chief operations officer, art director, and designer. In 2017 he started FORCEpkg, a design and branding concept that combines real collaboration and real mobility. From 1998-2016 he was a principal and co-owner of WFM. During that time Tom has worked with numerous CPCs (Consumer Packaging Company), helping them develop effective branding and packaging solutions. These companies include Dieffenbach’s Chips, eatKeenwa, Fresh Solutions Network, Klamath Basin Fresh Organics, Koch’s Turkey, Tom Sturgis Pretzels, and Wolfgang Candy. In addition, Tom’s award-winning package/brand design firm served national and global clients including The Hershey Company, Pfizer, Stoner Car Care, W.L. Gore, and Zippo.

Tom has written articles for Brand Packaging, BXP, and Flexo Magazine. In addition, he and his former company have been featured in Fast Company Magazine, Inc. Magazine, the noAH Directory of International Package Design Vol. 8 & 9, Market Smart Design, and Package Design China.

Tom has been honored with over 45 design awards (11 in last 4 years), Awarded Berks County Shining Star 2012, Project 2020 Finalist 2011 & 2010, Flexo Magazine Author’s Excellence Award 2006, and #16 in Fast Company Fast 50 2005.

Teaching Philosophy: Give students opportunities to work with different package design scenarios and “keep it real”. Projects are based on actual design assignments from Tom’s career, focusing on the creation of impactful packaging graphics systems.