Tom Newmaster

Adjunct Instructor

Graphic Design



Over the past 30+ years, Tom has proven himself where it counts – in the trenches. Tom has managed multiple titles, including head of new business development, account service representative, chief operations officer, art director, and designer. In 2017 he started FORCEpkg, a design and branding concept that combines real collaboration and real mobility. From 1998-2016 he was a principal and co-owner of WFM. During that time Tom worked with numerous challenger brands, helping them develop effective branding and packaging solutions. These companies include Dieffenbach’s Chips, eatKeenwa, Fresh Solutions Network, Klamath Basin Fresh Organics, Koch’s Turkey, Tom Sturgis Pretzels, and Wolfgang Candy. In addition, Tom’s award-winning package/brand design firm served national and global clients including The Hershey Company, Pfizer, Stoner Car Care, W.L. Gore, and Zippo.

He and his former company were also featured in Fast Company Magazine, Inc. Magazine, the noAH Directory of International Package Design Vol. 8 & 9, Market Smart Design, and Package Design China.

As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for publications such as Brand Packaging, BXP, Flexo Magazine, Food Safety Strategies, Packaging Digest, Packaging Strategies, and Prepared Foods. In addition, Tom serves as an adjunct instructor teaching packaging design at the Pennsylvania College of Art & Design, and his students are consistently recognized in National design competitions.

Tom has been honored with over 50 design awards, GDUSA Educator to Watch 2019-20, awarded Berks County Shining Star 2012, Project 2020 Finalist 2011 & 2010, Flexo Magazine Author’s Excellence Award 2006, and #16 in Fast Company Fast 50 2005.


Bradley Academy - Associates Degree

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