PCA&D student selected as “Young Designer” in national competition
Monday, February 2nd, 2015
Kyle Newkirk, Bridgeton, NJ, a senior graphic design major, is one of three students nationwide to be selected for one of three awards at the Independent Cosmetic Manufacturers and Distributors (ICMAD) Pennsylvania College of Art &Design is pleased to announce that Kyle Newkirk, Bridgeton, NJ, a senior Graphics Design Major, is one of three students nationwide to be selected for one of three awards at the Independent Cosmetic Manufacturers and Distributors (ICMAD) 2015 Young Designers Dinner, February 4, at the Island Hotel, Newport Beach, CA.
More than 85 students from 12 schools across the United States submitted entries related to the cosmetic industry that they believe could be submitted to market. Students designed labels and an outer box for bottles for a hypothetical cosmetic product. Chaz Dean, of WEN®, the event’s keynote speaker will introduce the 2015 Young Designer Winners at the dinner, where Newkirk will learn which of three cash awards he will receive.
Newkirk’s entry (photo attached) was for Dirt, a men’s soap product. According to Newkirk, “I noticed that it is semi-uncommon for grooming products such as soap to be targeted towards men. However, men still have to keep their hands clean. Women’s soap can be emasculating, so I wanted to design a soap company that would relate to men’s interests. I came across the phrase “Rub Some Dirt On It” while researching and I thought it would fit the feel that I was going for. I used a wooden texture to compliment the scent “Sawdust” and I feel that men will proudly use it.
In early January ICMAD held its first Young Designers Gallery Exhibit at the Evanston Art Center in Evanston, IL. On display were the top three entries from each of the 12 colleges, as well as the top 3 finalists and 2 honorable mentions.
The Young Designer’s Competition, conducted by the Independent Cosmetic Manufacturers and Distributors (ICMAD), awards the best design students around the country through their creativity and ingenuity. The competition was established in 1999 with rules for designing a cosmetic package. Judging was based on specific “real world” criteria and judges were selected for their expertise in the package design field. The three top winners were given cash awards.
ICMAD is a non profit trade association dedicated to providing programs and services to those creative, innovative cosmetic companies to help them succeed in the rapidly changing, highly competitive cosmetics and personal care industries. More information about the competition can be found at http://icmad.org/events/young-designers-award-competition.
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