“The most important thing I learned at PCA&D was technique and use of tools. I can remember taking my first design class and not being able to draw a 3-D box in Illustrator. Now I use the program daily. The professors taught us the basics and from there, we had the opportunity to take it as far as you wanted to go. You can have the best idea, but if you don’t have the necessary knowledge of the tools and design, your idea will always be just an idea.”