Brand Guide
The Institutional Mark of the A & D is the preferred identity for Pennsylvania College of Art & Design. It exemplifies who we are as Artists & Designers, boldly asserting both our essential DNA as creatives and pointing to our future of innovation and imagination. Several versions of the logo are available for download and users must follow the guidelines on this website.
Logo Lockups
The logo and college name should only be used in the 4 formats shown below. It’s important that the logo always be used correctly. The logo should be prominent and legible, using proper spacing and sizing, so be sure to these considerations in mind when using it in layout.
Select your format : Find the lockup that works best for your layout, then select the format that you need to download.
Use the correct size : Each download includes the logo in 3 sizes. Use the size most appropriate for your intended use.
Primary Colors
For print reproduction, always use the CMYK builds listed unless your print method or vendor is actually printing PMS inks. The 4-color builds shown may differ from the ones produced by converting a PMS color to CMYK. The CMYK builds listed have been adjusted for optimum color match. As a guide for print vendors, color swatches are available from the College’s Director of Strategic Communications.
| PCAD Yellow | |
| PMS | 130C |
| PMS | 123U |
| CMYK | 0/35/100/0 |
| RGB | 251/175/1 |
| HTML | #fbaf01 |
| PCAD Red | |
| PMS | 179C |
| PMS | 2028U |
| CMYK | 0/87/95/0 |
| RGB | 233/60/26 |
| HTML | #e93c1a |
| PCAD Blue | |
| PMS | 801C |
| PMS | 801U |
| CMYK | 90/6/5/0 |
| RGB | 1/162/216 |
| HTML | #01a2db |
Secondary Color
This color is meant to be used sparingly and in moderation. To reproduce it with the most consistency, the 45% black tint should be used (unless printing PMS inks). Reproducing large areas of Grey using the CMYK build or 45% black tint is not recommended for most print methods. Large areas of grey are best reproduced using PMS 422 ink, if necessary.
| PCAD Grey | |
| PMS | 422C |
| PMS | 442U |
| CMYK | 39/29/28/6 |
| RGB | 157/159/160 |
| HTML | #9e9fa3 |
| Tint | 45% Black |
Main Fonts
We have chosen these fonts to represent our brand. This typography communicates clearly and cleanly to meet a wide variety of needs. These fonts should be used as outlined below on any materials that the public will see. Contact the PCAD IT department if you need them installed on your computer.
Franklin Gothic URW – Light (Adobe Font)
Lorem Ipsum
Usage: For medium to large type treatments. It should NOT be reversed out of a solid color or image.
Franklin Gothic URW – Book (Adobe Font)
Lorem ipsum is dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Usage: For smaller type treatments and paragraph text. This CAN be reversed out of a solid color or image as long as it’s still readable.
Complimentary Font
Azo Sans – Bold or Medium (Adobe Font)
Lorem ipsum is dummy text
Usage: When more importance is needed over the main font. It should always be in ALL CAPS. It can be used in the PCAD brand colors of blue, red or grey but never yellow. The Medium weight can be substituted when Bold is too heavy.
Zoom Backgrounds
Use our branded backgrounds on your next Zoom call.
Office Templates
Use these templates when starting a new Word or PowerPoint document. It will keep our branding consistent in all of our internal and external communications.
Don’t forget the fonts. These templates use our brand font, Franklin Gothic URW. If you don’t have it installed on your computer through Creative Suite, please contact IT.
Word Template for PDFs
This template includes the logo and address and should only be used when sending the final document digitally. Be sure to send the document as a PDF to retain the brand formatting.
DOWNLOAD
Word Template for Printing
This template should be used when your document will be printed on brand letterhead.
DOWNLOAD
PowerPoint Template
When creating a PPT for external presentation, begin with this template to keep the brand representation consistent.
DOWNLOAD
