Brand Guide

Logo Lockups

The logo and college name should only be used in the 4 formats shown below. It’s important that the logo always be used correctly. The logo should be prominent and legible, using proper spacing and sizing, so be sure to these considerations in mind when using it in layout.

Select your format : Find the lockup that works best for your layout, then select the format that you need to download.

Use the correct size : Once you have download the file, you will note that each logo comes in 3 sizes. Use the size most appropriate for the intended use.

Contact the Director of Strategic Communications with additional questions and permissions.

Primary Colors

For print reproduction, always use the CMYK builds listed unless your print method or vendor is actually printing PMS inks. The 4-color builds shown may differ from the ones produced by converting a PMS color to CMYK. The CMYK builds listed have been adjusted for optimum color match. As a guide for print vendors, color swatches are available from the College’s Director of Strategic Communications.

Secondary Color

This color is meant to be used sparingly and in moderation. To reproduce it with the most consistency, the 45% black tint should be used (unless printing PMS inks). Reproducing large areas of Grey using the CMYK build or 45% black tint is not recommended for most print methods. Large areas of grey are best reproduced using PMS 422 ink, if necessary.

Contact the Director of Strategic Communications with additional questions and permissions.

Main Fonts

We have chosen these fonts to represent our brand. This typography communicates clearly and cleanly to meet a wide variety of needs. These fonts should be used as outlined below on any materials that the public will see. Contact the PCAD IT department if you need them installed on your computer.

Complimentary Font

Contact the IT Department to obtain these fonts.

Office Templates

Use these templates when starting a new Word or PowerPoint document. It will keep the our branding consistent in all of our internal and external communications.

Don’t forget the fonts! These templates use our brand font, Franklin Gothic URW. If you don’t have it installed on your computer through Creative Suite, please contact IT.

Word Template for PDFs
This template includes the logo and address and should only be used when sending the final document digitally. Be sure to send the document as a PDF to retain the brand formatting.
DOWNLOAD

Word Template for Printing
This template should be used when your document will be printed on brand letterhead.
DOWNLOAD

PowerPoint Template
When creating a PPT for external presentation, begin with this template to keep the brand representation consistent.
DOWNLOAD

Contact the Director of Communications with additional questions and permissions.