Social Media Marketing Certificate

Digital marketing has revolutionized the way you do business. In the 21st century, mastery of social media and online marketing tools and strategies is essential to successful business operations. Reaching far beyond traditional marketing media, businesses today must open the lines of communication with customers and potential customers to develop valuable interactive online relationships using tools unheard of as recently as ten years ago. Learn the tools, including Facebook, Twitter, email marketing platforms, YouTube, Pinterest, LinkedIn, mobile apps, and blogging, to expand your knowledge and use of these exciting communication channels.


Social Media Marketing & Communications Certificate Outcomes:

  • Optimize your use of LinkedIn, Facebook, Twitter, Pinterest, YouTube, your company’s website, and emerging platforms
  • Develop and manage branding strategies using social media
  • Gain skills to create and operate a dynamic blog, and learn how to drive traffic there
  • Learn how social media tools interrelate and the most effective ways to use them
  • Learn how to design a social media marketing strategy for your business or organization
  • Develop appropriate content to improve your organization’s engagement with target audiences
  • Evaluate the effectiveness of social media efforts with analytics and metrics


Course of Study:

  • SM 101, Social Media Marketing & Digital Communications
  • SM 102, Insights, Analytics and Strategies for Digital Marketing and SEO
  • SM 105, Content Creation & Digital Storytelling (OFFERED THIS SUMMER – Register Today!)
  • DES 155, HTML & Website Design (OFFERED THIS SUMMER – Register Today!)
  • or DES 162, WordPress

Some customization may be available based on student’s experience. Assuming sufficient enrollment in all courses as they are offered, it is possible to complete each of these 4 credit programs in three academic semesters.

To receive a Pennsylvania College of Art & Design  Certificate, students must:

See Current Class Schedule