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Certificate Program

Digital Marketing & Social Media Certificate

Digital marketing is an important part of how we conduct business. The mastery of social media and online marketing tools and strategies is essential to successful business operations. Reaching far beyond traditional marketing media, businesses today must open the lines of communication with customers and potential customers to develop valuable interactive online relationships using a variety of communications tools.

Course Info

  • Courses are offered at varying times year round. Select classes begin in January, May, July, and September
  • LENGTH OF CERTIFICATE: As little as 6 months (average 12 months)
  • COURSES TO COMPLETE: 5 classes total. Some customization may be available based on student’s experience.
  • To receive a Certificate, students must achieve an overall 2.0 G.P.A. or better.
  • TUITION: $485/class

Outcomes

  • Develop and manage branding strategies using social media
  • Gain skills to create and operate a dynamic website, and learn how to drive traffic there
  • Learn how social media tools interrelate and the most effective ways to use them
  • Learn how to design a social media marketing strategy for your business or organization
  • Develop appropriate content to improve your organization’s engagement with target audiences
  • Evaluate the effectiveness of digital efforts with analytics and metrics

Course of Study

  • SM 101, Introduction Social Media Marketing
  • SM 102, Advanced Social Media Marketing or SM 100 Introduction to Digital Marketing
  • SM 105, Content Creation
  • DES 155, HTML & Website Design or DES 162, WordPress
  • DES 152, Photoshop or choose from a list of approved alternates.

How to Register

Enrolling in one of PCA&D’s Certificate Programs is simple. Confirm your intent to pursue one of our certificates by filling out an application.

If you have any questions regarding mapping out a plan, upcoming class schedules, or completing your certificate, please contact the Center for Creative Exploration at 717.396.7833 ext 1005 or email ce@pcad.edu.

Start a Certificate Application

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