Matt Hollenbach

Matt grew up in Catasauqua, PA, graduated from Kutztown University as a Communication Design major, and has called Lancaster home for 25 years. Matt started his web design career before we, as designers, gave any thought to usability and has witnessed, first-hand, how far the field has come. Matt’s “ah-ha” moment regarding UX/UI came while helping build prototypes for an app for Intel: It suddenly hit him how much he had been missing when it came to designing digital experiences. He is currently an Art Director for Alpha Dog Advertising, where he is in charge of their creative team and making sure the digital tools that they create and provide customers with are clear and easy pathways to success.