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Matt Hollenbach

Adjunct Instructor

Center for Creative Exploration



Matt grew up in Catasauqua, PA, graduated from Kutztown University as a Communication Design major, and has called Lancaster home for 25 years. Matt started his web design career before we, as designers, gave any thought to usability and has witnessed, first-hand, how far the field has come. Matt’s “ah-ha” moment regarding UX/UI came while helping build prototypes for an app for Intel: It suddenly hit him how much he had been missing when it came to designing digital experiences. He is currently the Director of Digital Experience for Wavelength Marketing, where he is in charge of making sure the digital marketing tools that they create provide people with clear and easy pathways to success.



Kutztown University - Communication Design

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