Mia Aquino is a social media strategist and entrepreneur with more than 10 years of experience leading social media for news, media, and entertainment brands. She is the founder of Hat Tip Digital LLC, a social media marketing agency based in Lancaster, PA. Hat Tip Digital works with individuals, businesses, and brands to make a powerful customer connection through social media. At Hat Tip Digital, Mia has taken her knowledge and experience of what works, what doesn’t, and what brands can do to reach their audience in the social space.
Mia is a brand builder with a track record of success in growing communities for some of social’s biggest brands using organic and paid tactics. She was previously the Director, Social Media Marketing at Publishers Clearing House, where she oversaw the social, influencer, and content strategies. Mia led the audience growth, social, and partnerships strategies at WME | IMG’s fashion OTT Made to Measure, as well as strategy at VH1 and Fusion. She also worked in social media, engagement, and content roles at The Huffington Post, CNN, and in the local markets at KDKA Radio Pittsburgh.
Mia received a B.A. in Journalism from Penn State University and was the spring 2017 commencement speaker at Penn State Beaver. She is originally from a suburb outside of Pittsburgh, PA and is currently based in Lancaster, PA. You can follow Mia on Twitter and Instagram @SocialMia, where she loves to post about her dog Pippa, books, and her sneaker obsession.