Live Experience Design & Production

From rock concert stage design to immersive installation art, experience designers use creative technology to engage the senses and stimulate emotional reactions to performers, stories, and environments.

In this four-year progressive program, you’ll learn the technical, design, and management areas of live events including production, lighting design and technology, live sound, and live visuals. You’ll also learn the business of live events in areas like theater, live music, concert touring, and corporate and sporting events. Through a core curriculum in art/design history, theory, technology, hands-on studio work, and practical field experience, you’ll gain foundational knowledge of the skills used in experience design.

our program

Why LiveX at PCA&D?

The BFA in Live Experience Design & Production at PCA&D strikes a balance between theory and practice, preparing you to be a creative, contemplative problem-solver and experience designer. Through teamwork and mentorship, you’ll acquire firsthand experience, knowledge of the industry, and concrete skills you can carry with you into a wide range of professional practices after graduation.

Did we mention, you’ll learn in the #1 best small city to live in the U.S., and a vibrant arts-rich environment of more than 125 galleries and creative spaces?

Customize your program

At PCA&D students have the opportunity to explore multiple interests by incorporating a minor or certificate into their major studies. Expanding your skill sets to cross disciplines will make you more appealing to future employers and broaden your potential career path.

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Where could your creative life take you?

Real-world experiences in and out of the classroom are opportunities to network and work with others in their fields, making connections that can lead to lifelong mentors or even pre-graduation job offers. Here you will build skill sets allowing you to land positions in:

  • Advertising Consultants
  • Production Manager
  • Tour Manager
  • Lighting Programmer
  • Sound Engineer
  • Stage Manager
  • Lighting Designer
  • Video & Content Designer
  • Artist Liaison
  • Experience Designer
  • Technical Manager
  • Video Production Manager

where are Alumni now?

PCA&D students find work in a wide variety of fields and with prestigious companies and organizations nationally and all over the world.

headshot of Kevin Foss, '20 Graphic Design. Man smiliing at camera, with hand covering mouth, wearing brown shirt and wristwatch, drink on the table in front of him.

Adding good design to live events with Kevin Foss ’20

From Cardi B to Bon Jovi, Lizzo to Nickelback, Chris Brown, and Green Day, it’s been a busy and demanding couple of years of work and clients for Class of 2020’s Kevin Foss.  Yet the magna cum laude Graphic Design graduate of Pennsylvania College of Art & Design probably wouldn’t

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Department faculty

A faculty of working professionals

As experienced working professionals with strong ties to resources and opportunities in the field, your faculty assign competitive, real-world projects to enhance your portfolio with professional work well before you graduate.

Alexandra Leonhart

????, Department Chair


Alexandra Leonhart
Alexandra Leonhart
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Alexandra is the Director of Aesthetic Technologies at PCA&D. Her specializations include sound and visual technologies, 3D fabrication equipment, and electronic hardware design for artists. Inspired by the process of material investigation, Alexandra creates devices exploring the intersection of physical computing and simple artificial interpretations forming complex relations of light, sound, and mechanical movement.
Troy Holleman
Troy Hollemantholleman@pcad.edu
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Troy is an artist, educator, and independent curator based out of Philadelphia, PA. He received his BFA in Photography and Intermediary from the Herron School of Art and Design and received his MFA in Photography with a certificate in Teaching in Higher Education from Tyler School of Art, Temple University. Since his latest exhibition, he has focused his research on occultism, alchemy, and ancient religious ideologies, and how they can harmonize with emerging technology to change our traditional approaches to the experience of art and the white cube. Using such things as projection mapping, micro-controls, sensors, and dabbling in stage design software, he creates works that acknowledge and react to the viewer.
Katie Jacobsen
Katie Jacobsen
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Katie is a dramaturg, actor, and museum professional. She earned her BA from Skidmore College in English Literature and Theatre Arts, and her MA from the University of Chicago’s Master’s Program in the Humanities with a concentration in English Literature and Theater & Performance Studies. Katie’s academic interests include Early Modern Drama, History of the Book, and Theater and Performance Theory. Katie has a background in classical acting. When Katie isn’t teaching, she can be found at the North Museum of Nature and Science where she works as the Manager of Special Projects. Katie is a member of the Literary Managers and Dramaturgs of the Americas.

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Make your creative life, a way of life

While you’re still deciding on a school, go ahead and start an application or submit your portfolio. You can also register for admissions-related events, or how about a personal campus tour. 

Our admission counselors are your personal guides to discover if our creative college is right for you. Reach out, share your story, and have your questions answered.