Continuing Ed class outlines the practical, business side of creativity

Your ability to negotiate business practices can play a role in how successful you are in your chosen art field.

Pennsylvania College of Art & Design is offering a new Continuing Education Class this winter, Business Practices for Creatives, which will be held Thursday evenings, February 2 – April 6, 6 p.m. – 9 p.m.

Taught by Jim Castanzo, a creative director and partner at Godfrey Advertising, this course is tailored to professionals in the creative industry including designers, illustrators, writers, artists, makers, and craftspeople who wish to understand the necessary steps in starting and running their business. Class lectures and discussions will include: writing and executing a business and marketing plan, branding their business, self-promotion using social media and online portfolio sites, presentation theory, types of portfolios, taxes and legal issues related to self-employment, basic business procedures (finding work, negotiating project specifications, contracts, agreements and getting paid), setting up a home studio/equipment/hardware-software, and how to interview.

This course is one of the new professional development courses and marketing workshops designed for creative professionals. Other classes include:

• Content Creation & Digital Storytelling, Tuesday, January 31 – April 4
  6 p.m. – 9 p.m.,
• Smartphone Photography Tricks for Social Media, Wednesday, March 1, 9 a.m. – 12 p.m.
• Online Video: YouTube, Facebook Live & more, Saturday, March 4, 9 a.m. – 12 p.m.

Classes in these and other topics are held at various times convenient to working professionals. Registration and more information for these classes can be found at http://engage.pcad.edu/winter2017

The Pennsylvania College of Art & Design’s continuing education department allows students of all ages to enjoy the result of PCA&D’s 32 years in professional art and design education. With art classes for kids, teens, and adults being small in size and big on substance, students are enriching their lives with creativity and developing practical skills.