Letter Form designer Gerard Huerta to visit PCA&D, September 22
Friday, August 19th, 2016
At the invitation of the Graphic Design Department, Gerard Huerta, a renowned designer of letter forms, will be visiting Pennsylvania College of Art & Design, giving a presentation on Thursday, September 22 at 11:30 a.m. in the Atrium at PCA&D.
Huerta began his careers as a graphic designer for CBS records, designing album covers, letter forms and logos for musical icons Boston, Ted Nugent, Blue Oyster Cult, Bob Dylan, the Isley Brothers, George Benson, The Charlie Daniels Band and others. After leaving CBS, he designed the lettering for AC/DC’s High Voltage album, which became the band’s lightning bolt logo. In addition to work for other musical groups, he worked on branding and logos for SuperBowl XXVIII and movies including Clint Eastwood’s Bronco Billy, The Coal Miner’s Daughter, and Friday the 13th – Part III, among other entertainment industry projects.
Moving beyond the recording and movies industries, Huerta has designed logos for Swiss Army Brands, Walden Books, Nabisco, and others, designed the mastheads of Time Magazine, Money, People, Conde Nast, Us and other publications, and created the signature font for Pepsi.
Gerard Huerta’s presentation is open to the public.
In addition to the presentation, Huetra will meet with PCA&D students throughout the day. His portfolio is available at http://gerardhuerta.com/