PCA&D students refresh market with lemonade (bike)
Friday, June 26th, 2015
Art students from Pennsylvania College of Art & Design worked hard this past spring to help bring both to Lancaster City.
Sophomore illustration majors and graphic design majors divided into groups to develop functional design for a bike to be borrowed by community members as part of the Art Bike project.
Libby Modern and Jo Seedorf from Modern Art, which is partnering with The Common Wheel to bring the Art Bike project to Lancaster to promote healthy and environmentally aware lifestyle, approached PCA&D faculty members Bob Hochgertel and Maria Cummings-Miller with the opportunity to collaborate with design for a custom bike for the Lemon Street Market.
And the result was the Lemonader.
Students collaborate to put the fruit on wheels
Each group worked diligently to solve the design problem: to the essence of the market in a design that will function as it is pedaled around town. This is one of the many examples of projects that PCA&D students become invovled with.During their time at PCA&D, students work on a variety of projects for real clients, such as this one or getting involved in Designathon to assist local-nonprofits with design needs. All students must complete an internship as well.
The students submitted their art and, a design was selected. A group of PCAD students worked with Modern Art and the Common Wheel to turn the selected design, complete with lemon wheels and market baskets, into the “Lemonader.”
Art Bikes explained
According to Libby Modern, of Modern Art, the Art Bikes are arty, fun, community-friendly way to remine people how easy and it is to bike. The project began in the spring 2013, with used bikes, gathered from Craig’s list and basements, which were then transformed from unwanted pieces of metal into a 12-bicycle fleet of mobile artwork. In 2015, more bikes were added, including the Lemonader, as a way for local businesses and organizations to participate in the project and as a unique mobile marketing tool.
According to Libby, “The bikes represent the creativity and innovation that abounds in our community.”
Modern Art, 529 W. Chestnut Ave Lancaster, PA 17603, is a design firm created by Libby Modern & Joanna Seedorf. In addition to ArtBike, ModernArt is involved in a variety of community-building projects. http://itsmodernart.com
The Common Wheel is a community bike project seeking to encourage bicycling in Lancaster by creating a fun, welcoming space where we provide access to hands on education and tools to all members of the community. It is located at 701 E. King St., Lancaster, PA 17602. http://thecommonwheel.com/
Lancaster residents and visitors can check out the Lemonader with a visit to the Lemon Street Market, 241 W. Lemon Street, Lancaster, PA 17303. http://Lemonstreetmarket.com