The Agency debuts Summer 2023 work at PCA&D-York
Tuesday, August 15th, 2023
Members of The Agency, PCA&D’s student-centered branding and design firm, had a busy summer working on behalf of five York-area non-profit organizations and the College. The end results — social media templates, new branding, accessories, stickers, logos, and more — were unveiled in early August at PCA&D-York, the College’s pop-up location in the Royal Square Arts District.
“Being able to simulate what it’d be like to be in this line of work, an agency, and getting paid, was great motivation,” says Taj Younger ’25, Illustration.
Rising senior Rachael Clough, Graphic Design, agrees. “I wanted an internship before graduating,” she says. “I knew I wanted to learn from any mistakes I’d make, and do things for the school and for others — to learn how to fly before leaving the nest, so to speak.”
Agency veteran Austin Taylor, a rising senior Graphic Design major, says students this summer took on more direct responsibility for day-to-day operations of The Agency, including, says Coby Correll ’24, Graphic Design, interacting with the clients.
“It was a great way to learn how to deal with clients, which I’d never done before, Correll says. “It was a high point, conversing with them and learning the language to use as a professional.”
Summer 2023 clients
Appell Center for the Performing Arts: Carrying its vision through programming selections, education programs, and community outreach initiatives. Scope of work: General branding and advance work for its Centennial Season, logo/identity, event, and social media graphics.
Horn Farm: Born out of an effort to save the farm from industrial development in 2000, the Horn Farm Center for Agricultural Education was established as a non-profit organization in 2004. Scope of work: 2024 is the organization’s 20th anniversary, and they sought an anniversary logo as well as promotional collateral, including postcards.
Keystone Kidspace: A vibrant community of kids, families, and mentors that respects the unique characteristics and points of view of all visitors, volunteers, and staff. Scope of work: Branding and collateral for the organization’s new signature fundraising event this fall: Party with Purpose… logo, identity, poster, event, social media graphics.
Ophelia’s Making Agency: A focus on the development of the individual, targeting small, minority-owned creative businesses that allows them to craft their career destiny, providing one-on-one support for success. Scope of work: As startup non-profit, requesting general services: brochure, poster, social media graphics.
York Art Association: Throughout its 115-year history, the association has remained focused on its simple and clear mission: To encourage and develop an interest in the visual arts.” Scope of work: new logo, and assistance with creating new promotional materials to raise awareness and encourage membership.
PCA&D Admission Department: Scope of work: Design sticker sheets as postcards to send to admitted students, as well as stickers and buttons to hand out during Open Houses and tours.
PCA&D Student Affairs: Scope of work: Design materials for PCA&D Orientation, T-shirt design competition, and events.
Funding
Funding for The Agency’s work in York was provided by the Arthur J. and Lee R. Glatfelter Foundation and The Powder Mill Foundation.
Top photo: Member representatives from the Summer 2023 Agency team at the PCA&D-York open house: Rachael Clough, Austin Taylor, Coby Correll, and Taj Younger.