HIGHPOINTE is a four-piece alternative rock band that pays homage to those who came before and is an original concept for the new generation. Their latest single, “VERTIGO,” portrays the message of terminating your past self to grow into a new individual.
The focus of this thesis is to give HIGHPOINTE a presence and identity in the music industry with branding and deliverables such as social media and official merchandise. This includes their debut EP “Cherry Avenue” featuring my original poetry, the “VERTIGO” single video teaser, screen printed band tees, posters, a tour release – “The New Heights Tour” – and social media such as Instagram and Spotify.
Growing up with Texas roots, I’ve had the privilege of being surrounded by art my whole life.
I began to explore my creative options in high school, where I received a certificate in Commercial Art. During my time at PCA&D, I’ve had the opportunity to brand the 2025 Senior Show & Celebration and earn GDUSA’s Package Design Award.
