CCE Instructor Profile: Justin Quinn’s combination of creativity, a love of knowledge, and a knack for all things digital

Do you love marketing and want to learn more about how to utilize it in a digital space? This fall, PCA&D is offering an adult professional class Digital Marketing Fundamentals on Tuesdays starting Sept. 13. This course will examine the underlying fundamentals of each branch of digital marketing and explain how they can be incorporated into everyday business operations. This course will be led by Justin Quinn. 

In 2006, after 15 years in print and digital journalism, Quinn started a content marketing agency focused on creating high-quality content that gets discovered on search engines. His company, Headline Consultants, has expanded its services to almost every area of digital marketing and content development. We asked him to share a bit more about himself and the Digital Marketing Fundamentals course.

Can you tell me a little about your interest in Digital Marketing and your class this fall? 

Justin Quinn: I’m a creative person with a love for knowledge and a knack for all things digital. Those three characteristics, along with the ever-changing nature of digital marketing, combine to give me an unending source of fascination. What I love most about this class is that it encompasses all aspects of digital marketing and provides a foundational level of understanding across every marketing vertical from SEO to social media to marketing automation.

What are you most excited about for this class? 

JQ: For me personally, this class is extremely exciting for two reasons: not only do I get to meet some pretty cool people, I also get to sharpen my own digital marketing skills and ensure I’m as up to date on the latest marketing trends as possible.

What are some of the most important takeaways that prospective students should know about your class? 

JQ: The class is not intense, but it does require some level of critical thinking. The tools and information we discuss only work if you apply them correctly (and I’ll help you understand how to do that). For example, you can put keywords in all the right places, but if they’re the wrong keywords, you won’t get the results you want.

What is your creative process and what will be your approach to teaching this course?

JQ: My creative process is pretty disjointed, actually. I tend to multitask (even now, I’m writing this, a blog, and two emails, while simultaneously texting and slacking), but I can usually keep things pretty straight. My favorite aspect of teaching—whether it’s a class or a client— is watching the light bulb go on. You can see the sparkle in a person’s eyes when they grasp a concept you’re sharing with them, and it’s absolutely delightful.

What do you do for fun when you’re not teaching/working? 

JQ: My family and I love to go camping whenever we can. I’m also a rabid Philadelphia Eagles fan, a helpless news junkie, and just the worst handyman you’ll ever meet – although I am pretty awesome at handing tools to my wife (as long as she describes them).