Graphic Design hosting Fig Creative Director Jason James for Artist Talk
Wednesday, February 1st, 2023
Jason James: When I started college, I didn’t even know that there was a profession called Graphic Design. Advertisements and branding were still invisible to me at that point. I went into college as a film and communications major, but I always loved figure drawing and illustration. A friend of mine, who was in the program, introduced me to graphic design and all the possibilities that the major had to offer.
JJ: I mainly manage the quality of the design projects that we produce. I oversee the design of the Fig Magazine, illustrations, branding, and anything else you can think of. I also art direct photoshoots when needed.
JJ: There is a framework to my days, but each day brings something new with it. One day I could be designing a logo, and the next I’ll be directing a photoshoot. It all depends on what we have in-house. I love that things are always fresh and subject to change.
JJ: Students should really develop a cognitive resilience and flexibility. The work we do isn’t art (although it can be). It’s created to solve a problem, so if the client doesn’t feel like it’s doing that, the designer needs to flex to their needs without getting their feeling hurt or feeling rejected.
JJ: More so an imperative than a challenge has been to step out of the way and allow my talented design team to take charge of projects and trust that they’re going to come to some great solutions to problems.
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TAGS : art director, Artist Talk, FIg Industries, Graphic Design, Jason James