Through graphic design and the use of branding Jose Rosado explores the casino industry and how it impacts our economy and communities. With the casino industry displaying the reputation of a dirty and greedy business, his work seeks to redefine that premise and give the casino industry a new face for future generations. Using a branding format and a business pitch, Jose seeks to create a whole new idea for what casinos can be. Rather than the idea of just winning and burning money, you’ll always have the comfort of knowing it goes back into the community in some form or another. Jose assumed the role of Student Ambassador of the Graphic Design program in early 2021 and published a book cover design for author Wade Fowler for the book “Death by Beer”.